Question 3 - What kind of media institution might distribute your media product and why?

Mainstream magazines sell there magazines to shops that are easily accessed and will attract the main stream audience e.g supermarkets such as tesco and shops such as W H SMITH. Q is a mainstream magazine which has been very successful due to appealing to a wider market and selling in shops which can be accessed easily, both these techniques have been successful with Q as it is now a very popular magazine. However independent distributors sell there magazine in smaller shops and make it harder for people to get. You can access these independent magazines in shops such as small fashion shops , record shops , clubs and over the internet. My magazine is a perfect example of a independant distributor. My magazine only appeals to a niche market of mainly male youths. MURKKED (my magazine) would be sold in more underground exclusive places to give off the impression that the magazine is more street and can not just be picked up anywhere, this will give people the impression that my magazine isn't just another mainstream magazine and will appeal to my target audience alot better.

Vice magazine is a example of independent distributing, the magazine can be found in specific places and does not sell to a mainstream audience and has a nice market.